Designer.
Builder.
Product Partner.
I am a cross-functional Product & UI/UX designer with experience spanning product, design, development, marketing, analytics, and client strategy. Over the past six years, I have focused on product and UI/UX design for global clients including Intel, Eli Lilly, Infosys, Johnson Controls, Rich’s Products, Toyota, and various U.S. State Governments.
My approach extends beyond design craft. I understand how a product lives across the entire customer lifecycle, from product design and lead generation to marketing, content, calls to action, internal systems, UX improvements, and customer retention. By uniting creative design, technical fluency, and business insight, I bridge vision and execution, helping teams deliver products that resonate with customers and achieve measurable impact.
METHODOLOGY + PORTFOLIO
I built websites using the StoryBrand framework, combining clear messaging with intuitive design. My role extended beyond visuals; I shaped content strategy, guided clients through the StoryBrand process, and tied design decisions directly to analytics and conversions. By connecting design, copy, and measurement, I delivered websites that not only looked good but also clarified customer value and drove measurable business outcomes.
In an enterprise R&D setting, I explored emerging technologies to identify new product opportunities. Working in rapid eight-week cycles, I conducted market research, shaped product concepts, and designed pitch-ready prototypes tailored for C-level stakeholders. My work balanced usability and technical feasibility while communicating the strategic value of each idea, influencing executive decisions and helping guide enterprise innovation efforts.
As a product owner and designer, I split time between designing new features and shaping platform strategy. I delivered hands-on UI/UX work while also auditing existing tickets to identify patterns and move the platform toward a scalable, self-service model. This role required bridging stakeholder requests, technical feasibility, and customer needs, ensuring features were both well-designed and aligned with long-term product growth.